KYI - Know Your IngredientsI'm very excited about all of these new and natural brands that I'm being introduced to lately, but even more excited to read about their founders and their quest for good.
The latest brand is KYI (short for Know Your Ingredients). KYI was founded by one woman, Samantha Addonizio, an attorney and mom (strong woman here...love it!) who wished to create a "Whole Food" vegan skincare line because, like many of us, she was disappointed after reading the ingredients on her skincare labels. With only three products, currently, she's clearly taken her time creating them. All three are effective, pure, fun to use, smell divine, are available in unscented and are incredibly affordable for such quality products.
WHIPPED SHEA BUTTER MASK
(A Super Hydrating Cream)
Don't let the name of this fool you. This isn't a "wash off" mask, but rather is a super moisturizer, the big guns of hydrating, if you will. You can apply this at night and sleep with it on. My skin was so incredibly soft the next morning that I kept touching it. You can also use it as a spot moisturizer on feet, hands, elbows or even to condition dry hair and add shine. I would liken the consistency to that of a thick balm-like cream.
I love multi-functional products. It is a sure sign that you're using something ultra-pure. Three simple ingredients: Refined shea butter, jojoba oil and essential oil (if scented), in the Whipped Shea Butter Mask. It also comes in a pretty big jar for $20 4 oz!
SWEET ALMOND SOFTENING OIL
The Sweet Almond Softening Oil was, by far, my favorite product. I have a lot of body oils by natural companies, but the scent of this (I tested the Litsea Cubeba, a citrus scent) was amazing, the smooth application and the gorgeous dewy look it left on my skin was unmatched. This is now sitting on my bathtub and I apply it post-shower. I also love the packaging, as it's so smart to put this in a pump. The ingredients are simple: Sweet Almond Oil (and essential oil if you get one of the scented ones). I would definitely re-purchase this! At $20 for 8 oz, it's super affordable!
ARGAN OIL SERUM + VITAMIN C
KYI's Argan Oil has the added benefit of Vitamin C. It left my skin soft and hydrated and I loved the scent (I tested the Orange Grapefruit). It also comes in Unscented, but if you love citrus, you'll want the Orange Grapefruit oil.
Again, minimal ingredients: Argan oil, Vitamin C and essential oils if scented. This, too is a multi-functional product. You can use it as a moisturizer, to smooth hair and to tame frizzies. Anyone who is going in the sun during the day needs to be using this at night as it really will hydrate. The texture is very light and it absorbs fast. The Argan Oil Serum comes in Orange Grapefruit and Unscented. And a great value at: $45 2 oz.