KAPOW! Here it is! I've tried it! Juice Beauty's Lash Defining Mascara. Because I received many emails from readers wondering how it stacks up, I pushed up the review.
I was introduced to Juice Beauty's new makeup line by owner, Karen Behnke at Juice Beauty's "Just Juice" event here in NYC earlier this month. As expected, their new mascara was a big topic of conversation as finding a clean mascara that works requires quite a bit of searching.
HOW DOES IT WEAR?
Wonderfully. There is absolutely no flaking, no smudging and no clumps! When I came in yesterday after having worn it for over 8 hours, it was as if I had just put it on.
HOW DOES IT MAKE THE LASHES LOOK?
It separates and defines the lashes. This look is natural, defined, pretty. I like to apply 2 coats as I'm used to a lot more volume on my upper lashes. This is not a volumizing mascara, so if you're looking for thick lashes, you might have to look elsewhere. I think one of the reasons that this stays on so well is because the mascara really dries, so I suggest putting on your two coats before it dries.
INGREDIENTS: Organic botanical extracts of serenoa repens (organic saw palmetto extract)*, aloe barbadensis (organic aloe extract)*, euphorbia cerifera (candelilla wax), triisostearyl citrate, hydrogenated glyceryl abietate, brassica campestris/aleurites fordi oil copolymer, copernicia cerifera (organic carnauba wax)*, vegetable glycerin, theobroma cacao (organic cocoa seed butter)*, persea gratissima (avocado butter), methylcellulose, xanthan gum, tocopherol (Vitamin E), sodium hyaluronate (vegetable hyaluronic acid), ethylhexylglycerin, phenethyl alcohol. May Contain: mica, iron oxide. * = Certified organic ingredient
Would I re-puchase this? Most definitely. I think the formulation is fantastic and from what I understand, creating this mascara took Karen and her team many, many, many tries. I think she's nailed it. $19